Jerry Stallard is Entrepreneur of Year Finalist


SmartBusiness Magazine July 2007

2007 Entrepreneur of the Year Supplement

Installing Success

How Jerry Stallard grew GTS Communications with a down-to-earth business approach

Jerry Stallard just thought the letters GTS sounded good together when he started GTS Communications from his one-bedroom apartment in Olmsted Falls back in 1996 during last year in the U.S. Coast Guard Reserve.GTS Founder and President Jerry Stallard

As president and founder, he didn’t exactly know much about installing telephones when he started the company, but he knew he had an interest in it. His first installation was for his brother, but he used troubleshooting techniques that he learned during his coast guard experience and received additional training to fill in his knowledge gaps. Finding clients was initially difficult to balance along with answering calls and serving as the technician, so his wife entered the picture to answer those calls while working at another job. This allowed him to focus on his craft, as he thought his overall work would be the best advertisement for GTS.

Those letters that sounded good have translated into a telecommunications business that’s still doing great 11 years later, as it’s never experienced a year with negative revenue growth. Additionally, first quarter 2007 sales have increased 26 percent.

Stallard takes an innovative approach to business by building his company as an alternative to a larger competitor and created a niche in installing Nortel phones, which are commonly installed by larger competitors.

Stallard also strives to maintain a family culture at the Strongsville-based GTS headquarters. With just 10 employees, he is dedicated to providing gift bags for them on holidays as well as hosting company outings and dinners at his residence.

As Stallard pushes his business to continue growing, he maintains a down-to-earth attitude and dedication to working hard. He leads growth without getting ahead of himself, and with that mentality, he will open a second GTS in Orlando, Fla. in August.

GTS is on the fast track for future success with an average expansion of approximately 25 percent in both sales and employment growth.

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